His company, Dyson, is seeking permission to double the size of its factory and offices in the town of Malmesbury. The plans would include a massive expansion of research and development facilities and, it says, create 3,000 new engineers' jobs.
After two years of work on the plans, the company is reported by the Daily Telegraph to be close to getting local planners' go-ahead for expansion of the site, which is notoriously closely protected.
Dyson promised that the graduate recruits he employs will earn proper salaries to help them complete their postgraduate studies, and those with engineering qualifications could also get a signing-on bonus of between £2,500 and £3,000.
And he threatened that, if it did not prove possible to recruit the extra staff he needed, he would set up in the Far East. "We want to expand and produce new products," he said, "[but] it all depends whether we can find all the engineers we need."