An old name in electrical equipment is revamping one of its oldest ranges to help it compete in the crowded domestic refrigerator market.
General Electric – which sells a range of domestic appliances under the GE brand – is adding new products to a range which it last updated in 2001.
To tie in with the revamp of its range of Monogram brand fridges, the company has also completed a $20million (£12.1million) investment in its factory in Selmer, Tennessee.
The newest product off the production line is a fridge designed to fit as a built-in appliance behind glass French-style doors, a trend which the company expects to take a large share of the market in 2014.
Investment in the factory which makes these appliances will, says the company, enable it to make more of the components used in-house.
At the same time, the amount of warehousing space at the Tennessee plant has been tripled in anticipation of a major marketing push for the new fridges, which will go on sale in limited outlets this month, but be made more widely available – including to international markets – in September.