The Daily Mail has this morning highlighted a rare success for a British company in taking on the big names in domestic appliances.
Because, just 18 months after its launch, Worcestershire firm G-tech has outsold the previous best-seller in hand-held vacuum cleaners, Dyson, with its AirRam power sweeper.
It has clocked up 135,000 UK sales so far this year, and now, buoyed by this success, is launching a new model, powered by a lithium-ion battery which promises enough power for up to 30 minutes' constant use on a four-hour charge.
G-tech will be selling its Multi cleaner at John Lewis stores, and via its own website.
Nick Grey, G-tech’s designer, inventor and founder, said the idea for the new model came from many online reviews, in which people said they still used their larger domestic vacuum cleaners to get to hard-to-reach areas such as car footwells.
As interest in its two models grows, the company is hoping to achieve turnover of £20million this year, Grey added.