Hit TV baking show feeds demand frenzy for kitchen gadgets

Post by Jeff Stevens on 25th November 2013 in Technology, General industry

Hit TV baking show feeds demand frenzy for kitchen gadgets

Brits will spend more than £140million on baking ingredients in the run-up to this Christmas, taking the market to an estimated £900million.

That's as Britons buy for themselves or loved ones a huge number of mixers, juicers and other kitchen technology, making the likes of juicers, state-of-the-art food mixers and coffee machines the must-have gifts this festive season.

The boom is being attributed to dual causes - the huge popularity of TV shows such as The Great British Bake Off, and families' increasing efforts to cook and entertain at home, rather than eating out.

According to a report in The Guardian, the expenditure on kitchen gadgets is 17 per cent up in a year.

And one-third of all kitchen appliance sales happen around Christmas, retailers are predicting a bumper year for sales of such domestic appliances.

According to analyst GfK, people are not only buying more kitchen gadgets, but they're also upgrading their existing ones.

And as a result, the Currys and PC World chain is to install areas dedicated to showcasing new kitchen appliances in a selection of its stores starting next spring.

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