Brits will spend more than £140million on baking ingredients in the run-up to this Christmas, taking the market to an estimated £900million.
That's as Britons buy for themselves or loved ones a huge number of mixers, juicers and other kitchen technology, making the likes of juicers, state-of-the-art food mixers and coffee machines the must-have gifts this festive season.
The boom is being attributed to dual causes - the huge popularity of TV shows such as The Great British Bake Off, and families' increasing efforts to cook and entertain at home, rather than eating out.
According to a report in The Guardian, the expenditure on kitchen gadgets is 17 per cent up in a year.
And one-third of all kitchen appliance sales happen around Christmas, retailers are predicting a bumper year for sales of such domestic appliances.
According to analyst GfK, people are not only buying more kitchen gadgets, but they're also upgrading their existing ones.
And as a result, the Currys and PC World chain is to install areas dedicated to showcasing new kitchen appliances in a selection of its stores starting next spring.