Electronics firm Samsung has released its brand new 55-inch OLED television, complete with curved screen.
The model was first announced during the Consumer Electronics Show in Las Vegas in January this year, but according to a report by the Daily Mail, manufacturing delays meant rival firm LG was able to bring a curved screen to market first.
The concave shape of the television's screen, described as the 'Timeless Arena' design, is said to provide viewers with a more immersive experience and draw them into the picture. It also helps to avoid the possibility of images looking pixelated.
Televisions with organic light-emitting diode (OLED) technology work without a backlit display, allowing for deeper blacks and an overall crisper picture compared to LED or LCD screens. However, consumer demand for the technology has so far not been on a level with the predictions of industry analysts, most likely due to the large price tags attached to the sets.
Samsung's new OLED TV is to go on sale in South Korea with a price tag of about £8,500. It is expected that Samsung will start shipping out the curved television to its other markets around the world next month.