Putting on a wash is no longer a simple matter of deciding what temperature to use and pressing the start button.
Householders are today faced with a never-ending list of options, and often have to decide whether they want a reduced-ironing program, whether they're cleaning sports equipment and whether an allergy cycle is the way forward. But are all these extra options strictly necessary?
According to an article by The Guardian, research has suggested that half of consumers are actually put off by seeing a huge choice of buttons and functions on a domestic appliance. When it comes to washing machines, for example, more than two-thirds tend to use the same setting every time they wash.
The newspaper said everything from ovens to toasters now have a plethora of options for users to choose from, and some believe this has made everyday tasks more complicated than they really need to be.
David Mattin of trendwatching.com told The Guardian: "I'd say function inflation is one consequence of the ever-increasing consumer thirst for the new - new products, services, brands, and yes, new functionality and features – and the way brands and businesses typically respond to that thirst."
"Throwing more functions and features on to an essentially standard product is one easy way for consumer-facing brands to serve the consumer demand for new, more, and better; or at least claim they are serving it."