Social cooking, natural air and effortless cleaning have been named as the three key areas of the 2013 Electrolux Design Lab competition.
The annual contest, which has been running for 10 years, tries to encourage the designers of the future to consider and create the appliances of the future. "The growth of urbanisation" has been chosen as this year's overarching theme and entrants will need to come up with ideas capable of helping humans to prepare and equip themselves for the social changes taking place around the world.
Electrolux chief design officer Stefano Marzano said: "For us at Electrolux it is important to view design from a broad perspective; all design solutions that enhance the lifestyles and living environments of our consumers are relevant for us to explore.
"This is why we want to expand the Design Lab competition in 2013 and invite ideas for products, accessories, consumables and services within three key focus areas for future households - social cooking, natural air and effortless cleaning."
As part of the selection process, the best entrants will proceed through a number of rounds before reaching the final. The winner of the competition will walk away with a cash prize and a six-month paid internship at the company.
Last year's winner, Polish designer Jan Ankiersztajn, came up with the Aeroball. His design involved a collection of floating, helium-filled balls covered with luminescent air filters to remove dust and odours from the air. It beat 12,000 other entries to take the much-coveted prize.