A major Far Eastern company which makes flat-screen televisions and a number of other electrical home appliances has set up a new UK headquarters as a precedent for a big push into the UK market.
HIsense already employs 60,000 people worldwide. It recently acquired Fridgemaster, formerly part of white goods importer and distributor HI Group, which went bust in the autumn.
The company sees the establishment of a UK base as a major part of its growth plans. Louis Hou from Hisense UK told the Yorkshire Post: "The UK market is a key element in the Hisense global expansion strategy, and we are taking a responsible long-term approach to establishing and expanding our business."
The company's first products to be available in the UK will be fridges and freezers bearing the Fridgemaster brand name, Hou added, "but [we] will soon add televisions, washing machines, cookers and other domestic appliances to our line up."