Executives at Daewoo are hoping the firm's newly-launched miniature washing machine will be able to clean up in the appliances market.
The South Korean company released its tiny new machine, which is about one-sixth the size of traditional machines, back in May. And in the few months since it first went on sale, Daewoo has already shifted more than 20,000 units. The machine is now available to consumers in 30 countries around the world.
The machine is small enough to be hung on a wall and has proved particularly popular with parents faced with washing the clothes of their young children on a regular basis, as it is capable of reaching high temperatures.
According to a report by The Korea Herald, the machine is identical to larger machines, simply smaller and less noisy.
Han In-cheol, head of Daewoo's design centre, told the newspaper: "Our Mini is a classic case of how important it is to think through a design and turn a concept into an actual product."
At the time of the product launch, a spokesman for Daewoo said: "We wanted to introduce new and innovative products into the market that would form a new trend in the home appliance industry."