A domestic appliance retailer in the United States got more publicity than it bargained for yesterday, after writing a blog post about a visit by Tom Cruise.
Entitled Tom Cruise Buys a Fridge, an image apparently showing the Hollywood star standing with his nose up against a refrigerator became so popular on the internet that visitors to the store's website brought down the company server.
In fact, the photograph was a fake and had been published by New York-based Rochester Appliance as a joke.
The company employee later posted: "What?! I made this! There's another photo that preceded this one, here. They're definitely 'shopped [Photoshopped]. We just released our first ever ad for the business yesterday! EDIT: 7:30pm: Y'all killed our server. 2am, site is up again. Good grief. –RocAppliance"
According to a report by Examiner.com, the business has now added a further post to its site saying: "Stop calling us to see if it's real! It's fake/photoshopped. A cardboard cutout would have looked more realistic!"