There is no getting away from the fact that Britain is a nation of television lovers, but some of the world's top electronics manufacturers are not happy with what we're watching.
However, it's not the content of shows that has caused Sony, Sharp, Panasonic and LG to back a new campaign – it's the picture quality we're putting up with.
The AVForums Picture Quality Settings study was conducted by Ipsos MORI at the start of this month. More than 1,000 adults took part, and it was discovered that just over half (51 per cent) had never attempted to alter the default picture settings on their television.
A report by the Daily Telegraph newspaper said television manufacturers were backing the PicturePerfect campaign, which aims to get television owners to spend a few minutes ensuring they are getting the best possible picture from their sets.
The organisers of the campaign say on their website www.myperfectpicture.tv that no special skills or equipment are needed. However, optimising a television's settings can not only make the picture look better, but also cut energy use and make it less tiring to watch the screen.