These days, anyone who’s anyone knows that to boost business, you have to take advantage of digital technology – and that’s exactly what entrepreneur Ed Relf has done.
Laundrapp offers customers a hassle-free clothes cleaning service, and all they have to do is download the app and book a slot. Then dirty laundry is collected from the customer’s home and delivered a few days later freshly clean.
Since its launch in January, the app has been downloaded 175,000 times, and the company has washed more than 700,000 items of clothing – that’s a lot of dirty laundry.
When asked how he came up with the concept for Laundrapp, CEO Ed Relf said: “I think the penny-drop moment really was when I walked down my local high street where I live in north London and realised that every single one of these businesses had been revolutionised by digital in one form or another – whether it’s the bank or the bookmaker or the supermarket.
“I got to the dry cleaner on the corner and realised, goodness me, actually there’s a massive opportunity here.”
While there are no plans currently to launch the service oversees, Relf predicts that 2016 will be the year that the app goes international – hoping to one day become the world’s largest laundry and dry cleaning brand.