German household appliance company to double stores by 2015
Bosch and Siemens Household Appliances has announced it will double its stores to 60 by the end of 2015. The German company hopes to become a leading manufacturer of household appliances within the next five years, increasing its points of sales to 14,000, from 12,000.
Siemens Home Appliances Managing Director and CEO Gunjan Srivastava said: “We would have over 60 stores of Bosch and Siemens brands together by the end of next year. Presently, we have 20 stores of Siemens and 12 of Bosch. We would double brand network of Siemens by the end of 2015.”
Washing machines will be the company’s first enterprise, with further categories to be added soon after.