Promising to offer more than 1,000 reviews of what it says will be “tried, tested and trusted” products in one place, the website is a precursor for a new quarterly magazine, the first issue of which will appear next spring, reported MediaWeek.
Good Housekeeping, which has been published for 94 years, is also boosting its profile by carrying out its product testing in a glass-fronted office at its premises in Soho, London.
Appliances and products which gain the reviewers’ approval will be marked out on the website with a ‘recommended’ badge. Good Housekeeping publisher Hearst hopes the badges will become an equivalent indicator of a product’s quality to a recommendation from consumers’ watchdog Which?
The reviews website is free to existing magazine subscribers, but will also be accessible to other users for a “small fee” – although no further details are currently available of how much this will be.
As well as reviews, the new site will include a range of domestic tips.