Store chain hints at own-brand kitchen goods range

Post by Jeff Stevens on 23rd July 2014 in General industry, Technology

Store chain hints at own-brand kitchen goods range

John Lewis is on course to release its own range of small kitchen appliances, such as kettles and toasters, a report has suggested.

Trustedreviews.com notes that the new products would complement the retailer's existing range of white goods, including fridges, freezers and washing machines.

Luke Johnson from the site says that the move would be a natural step for the mutually-owned retailer, which earlier this year released its first own-brand televisions.

The retailer's head of buying for electricals and home technology, Johnathan Marsh, told the site earlier: "We are very excited about ... the small electricals space, like kettles, toasters and irons", when asked what product areas it was targeting.

While he gave a broad hint about the plans, he also said: "You won't see anything from us until next year, but it is something where I think John Lewis can bring a real point of difference around design".

But he added that one of the main reasons for the high street store group to enter the market was because: "The market is really shifting to try to put value back into the category and to offer customers something different and extra to what they are used to".

Marsh also intimated that the company would be targeting higher-end purchasers, saying: "There is absolutely no merit and no reward in pushing out low-end commoditised electrical products."

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