While every business knows that the main goal of advertising is to be noticed, Google is taking this mantra a step further – and presenting its adverts in people’s homes via smart kitchen appliances.
Google’s plans were revealed in a letter to the Securities and Exchange Commission that was filed last year, and upon its release on Tuesday, detailed that itself and other organisations would be “serving ads” to people on a wide variety of different items and devices. With smart household appliances already featuring built-in screens, it wasn’t long until advertisers took advantage of this technology to showcase their campaigns.
Earlier this year, Google announced a $3.2 billion (£1.9 billion) deal to purchase Nest Labs, a startup that concentrates its operations on smoke detectors and smart thermostats. Along with the existing Google Glass technology, the search engine giant is pulling out all the stops to ensure it stays ahead of its competitors – with adverts even possibly coming to a car dashboard near you.