Dials and buttons are a thing of the past on the latest machine from Korean electronics giant Samsung, which has just hit the market.
Instead, the WW9000 model is controlled by a five-inch LED touchscreen in the usual place at the centre of the top front of the machine.
Coming with a large, 10kg capacity, the machine offers a range of 'intuitive' programmes, such as 'gardening' to shift heavy grass stains, and even 'cooking and dining'.
One regular feature of washing machines for several decades absent from the WW9000 is a detergent drawer. Instead, the user pre-loads the machine with up to a month's worth of their powder or liquid of choice, and it automatically dispenses the quantity its 'brain' considers is needed for the laundry task at hand.
Samsung claims the WW9000 is one of the quietest washers ever, using a vibration sensor to help keep its standard operating noise level at a claimed lowest-ever 46 decibels.
The capacity to switch on the machine and choose the wash programme remotely via a smartphone or tablet, so that a cycle can be complete when the owner arrives home is, though, one of the WW9000's main selling points.